What Is Akeneo PIM?

A Product Information Management (PIM) system is the central hub of a company’s product content and data.

It serves as a tool to create, manage, and distribute content seamlessly to every sales channel and customer touchpoint. Think of it as your single source of truth.

Why use a PIM?

Better product information means more purchases and less returns with a typical conversion rate increase up to 55%.

Enriches your products outside of your eCommerce platform

Streamlined onboarding process for suppliers and third party data providers

Simplify your product management processes and wave goodbye to Excel hell

Streamlines localisation workflows to easily translate your data

Who needs a PIM?

For any retailer looking to simplify and improve their product management process, a PIM is a no-brainer.

eCommerce managers who recognised the impact of product data quality on online sale

Marketers who value a great omni-channel product experience

IT and data teams who want to maintain structured and consistent data

Buyers who want to strengthen their relationships with suppliers

Meeting merchant commerce demands

Only a third of merchants are satisfied with their product catalogue management processes – Akeneo PIM takes away the pain points.

Building your PIM business case

Why a PIM is a win-win for all your key stakeholders.


Chief executive officer


Chief marketing officer


Chief information office


Ecommerce manager

  • Improve time to market
  • Onboard more suppliers
  • Enable a multichannel strategy
  • Increase marketing team productivity
  • Acquire more autonomy in product information management
  • Manage in one place product information for every channel (offline & online)
  • Seamless ERP & third party application intergration
  • Better data synchronisation
  • Better SEO
  • Better transformation rate
  • Lower return rate

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