B2B Commerce: Buyer habits are changing

Buyers are moving towards a digital first approach to buying from and engaging with their suppliers.


Research half or more of their work purchases online.


Research products for work using a smartphone.


Will make half or more of their work purchases online by 2018.

Magento Excellence Award Best Overall B2B Implementation

iWeb and JCB Finalists for Best Overall B2B Implementation at Magento Excellence Awards.

Convenience rules

Buyers want the flexibility to purchase 24/7 from whatever source is most convenient.

Primary reasons for shifting more work purchases online from offline

Forrester/Internet Retailer Q1 2017 B2B Buy-Side Online Survey

Market leading B2B

In the rapidly growing B2B market, Magento has established itself as a leading solution having being named Forrester Wave Leader B2B Commerce Suites for Midsize Organisations 2017.



Get to market quickly

With unrivalled flexibility to adapt to rapidly changing times, Magento B2B allows you to get to market quickly for one of the lowest total costs of ownership in the industry.

Smarter inventory management

Provide customers with real-time, accurate inventory levels sourced across your whole supply chain.


Catering to B2B wholesale demands.


  • Bespoke data integration with Sanderson Swords
  • Single, multipack and weighted products
  • Multiple saved shopping list


300% Increase
in transactions

250% Increase
in online daily sales

Rayware Group

Ingredients for B2B growth.


  • Customer-specific pricing and payment options
  • Extensive 2-way data integration
  • Quick order – start entering a SKU or product name for instant suggestions and quickly build your list
  • Rapid re-order from recently purchased items list
  • Transitioned from old technology in 6 months.


20% Decrease
in customer support calls.


Magento powered PPE.


  • Customer specific pricing and catalogs
  • Multiple wishlists
  • Bulk ordering optimised for B2B sales
  • Support for 1.7M SKUs.


Fast Launch
of 8 sites in 6 languages.

B2B companies using Magento

More than 1300 businesses, including some of the world’s most recognisable B2B manufacturers, are already succeeding with Magento.

caterite (1)
raleigh (1)
rayware (3)
scruffs (1)
yuasa (1)

Fuel your growth with Business Intelligence

Analyse your top customers, products and promotions to find new growth opportunities with Magento’s Business Intelligence (BI) analytics tool.

  • Combine data from multiple sources for
    deeper insights
  • 100+ predefined reports and report-building tool
  • Actionable customer, product and campaign insights
  • Drill down into top performing categories and customer segments
  • Understand repeat revenue and customer loyalty
  • Collaborate with your team around data and share metrics with key stakeholders

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